Dr. Vippa Dhingra
Assistant Professor - Marketing
Ph.D. (Management), UGC-NET, MBA
Dr. Vippa Dhingra is
currently working as Assistant Professor of Marketing at SVKM’S NMIMS Indore.
She has 12 years of teaching experience in eminent
management institutes and 5 years of corporate
experience. Her research has been published in some of the leading academic
journals of the field listed in ABDC and Scopus index.
Her teaching interest is
in the area of Consumer Behaviour, Advertising, Digital Marketing, CRM, Sales
and Distribution.
Research Publications:
- Keswani, S., Gangwani, K. & Dhingra, V.
(2020). Impact of Performance Measures of Mutual Fund on Investors’
Satisfaction Level in India - An Empirical Analysis. International Journal of Advanced Science and Technology, 29(8s),
370 – 381.
- Dhingra, V., Sainy, M. & Mishra, P.N.
(2019). Understanding the determinants of acceptance of 4G technology and its
impact on customer satisfaction. Humanities
and Social Science Studies, 8(1), 50-59.
- Dhingra, V., Sainy, M. & Mishra, P.N. (2019).
Impact of Service Quality on Customer Satisfaction and Customer Loyalty with
moderating Role of Brand Image. Journal
of Media and Communication, 3(1), 17-28.
- Dhingra, V., Gangwani, K. & Keswani, S.
(2019). Experiment of Telecom
Customer’s Needs and Satisfaction based on Kano Model. International Journal of Innovative Technology and Exploring
Engineering, 9(2), 5074-5077.
- Keswani, S., Dhingra, V. & Wadhwa, B
(2019). Impact of Behavioral Factors in Making Investment Decisions and
Performance: Study on Investors of National Stock Exchange. Journal of Economics and Finance; 11(8),
80-90.
- Shrivastava, A.K.
& Dhingra, V. (2019). Social Entrepreneurship: A New Business Model to Understand. Review of Research, 8(8), 1-8.
- Dhingra, V., & Keswani, S. (2019). Impact
of Working & Non-working Mothers on Development of their children in Madhya
Pradesh. International journal of
Research in Advent Technology, 7(3), 1369-1375.
